
2024
"Directors' Image 2024": Campaign launch of the new Director suit for Mary Kay.
Creative director and producer for launch campaign - Boogie Creative Studio
Creative director and producer for the campaign "Director's Image 2024" by Mary Kay. As a creative director, I developed the core concept and visual identity of the project in accordance to the clients needs and vision. From brainstorming the narrative and tone with the client, to anchoring the project with the cinematographers, editors, stylist, talent, and makeup artists.
My role as a producer involved managing the logistical execution of the production, from budget, suppliers and vendors, as well as coordinating between the creative team, technical team and clients during the production.
People involved:
- Director of Photography and Editor: Aaron Cantú
- On-set Director: Alexis Ramirez
- Hair and Makeup: Michelle García
- Styling: Andrea Hinojosa